The public conversation around Black experiences in Alberta is often centred on the immigrant experience. However, since many early Black settlers in Alberta arrived from the United States and early European settlers, the narrative of being newly arrived in the country does not fit many Black youths in Edmonton.

To address this gap in the narrative, REACH Edmonton, in collaboration with Coalitions Creating Equity (CCE), teamed up with Deborah Dobbins to create a video that shares the experiences of Black youth in their own words.
Alberta: Growing Up Black aims to show that Black youth have a specific story and experience in Alberta.